Pre-sessional English Courses for Master Students

MA Marketing and Advertising: Communications & PR

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields.
Duration: 1 year / 2 years
Language: English
Programme Title: Marketing & Advertising: Communications & PR
Degree Awarded: MA Communications
The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications.

Key Disciplines Covered:

  • Communication Strategy
  • Digital Marketing and Advertising
  • Market Research
  • Advertising on Internet Search Engines
The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability.
These professionals will be able to adapt to an ever-changing market, identifying needs and providing tangible solutions through marketing, branding and advertising products and services.

This programme provides students with skills such as:

  • Excellent written and verbal communication skills that will allow you to effectively defend ideas and opinions.
  • The ability to recognise and explain the theoretical contribution of relevant authors in the field of marketing and media theory as well as media production.
  • The ability to critically evaluate and analyse information and data in accordance with relevant social contexts
  • To clearly and explicitly communicate your views, research results, conclusions and theoretical knowledge publicly.
  • To study and analyse markets in detail and correctly put strategies into practice.
  • How to critically analyse and apply theoretical knowledge in the fields of marketing, advertising communications management.
  • The ability to strategically plan, initiate, coordinate and evaluate marketing, advertising and communication campaigns in different contexts and organisational environment.
  • To contribute to the success of businesses or organisation through individual and group work, applying principles and methods of management.

Upon completion of the Marketing & Advertising MA, graduates will be skilled, creative, problem solving, decision-making professionals able to pursue careers in the following fields:

  • PR & Communications
  • Press Management
  • Marketing Management
  • Digital Marketing
  • Product and Brand Management
  • Campaign coordination
  • Advertising
  • Lecturer
Rolling Admission - We receive and process applications on an ongoing basis as they are sent in.
Entry Requirements:
  • 4 Year Bachelor Degree* or equivalent from a national or international accredited academic institution.
  • Proof of English proficiency** of candidates who have not previously studied in an English speaking school or country.
    The tests and minimum scores we accept are:
    - IELTS 7
    - TOEFL iBT 95
    - Cambridge Certificate C1
    - MIUC English Test - Pass
Application Supporting Documents:
  • Copy of Passport or ID
  • Passport sized digital photograph
  • Proof of English Proficiency (If you are not from an English speaking country or have not
  • previously studied in English)
  • Bachelor Certificate (Officially translated to English or Spanish)
  • Bachelor Grade Transcripts (Officially translated to English or Spanish)
  • Statement of Purpose (500 words on why you want to study at MIUC, your expectations and aspirations)
*If you have not completed a four year bachelor degree you may be eligible to undertake the final year at MIUC to then enrol in the MA. Contact admissions@miuc.org for more information.
**Pre-sessional English courses are available to those who do not satisfy the English proficiency requirement.

Tuition Fees for 1 year MA programmes

Tuition fee includes the following:   
 Fall Semester:Spring Semester:Yearly Fee:
Course registrations   
Study fees and course materials   
Complementary iPad   
Access to Blackboard Learning   
Full access to the Library   
Private Health insurance   
Visa and immigration advice and support   
24/7 daily student support   
Total ammount:9.950,00 €9.950,00 €19.900,00 €
UK validation additional charge  3.000,00 €
In total:  22.900,00 €

* For the annual payments in advance, we provide 5% discount
* Apart from the health insurance that we provide for you, you must also submit a travel insurance that is mandatory for the visa procedure. 

Tuition Fees for 2 year MA programmes

Tuition fee includes the following:     
 1st Fall Semester:1st Spring Semester:2nd Fall Semester:2nd Spring Semester:Yearly Fee:
Course registrations     
Study fees and course materials     
Complementary iPad     
Access to Blackboard Learning     
Full access to the Library     
Private Health insurance     
Visa and immigration advice and support     
24/7 daily student support     
Total ammount:7.475,00 €7.475,00 €7.475,00 €7.475,00 €29.900,00€
UK validation additional charge    3.000,00€
In total:    32.900,00€

* For the annual payments in advance, we provide 5% discount.
* Apart from the health insurance that we provide for you, you must also submit a travel insurance that is mandatory for the visa procedure. 

All students are required to register for the courses in the first week of the semester.
Simply not attending classes later during the semester does not release you from the financial or academic obligation for courses in which you have previously enrolled. If you wish to drop one or more of your courses, you must officially drop the course(s) by de-registering at the Student Services.


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