You might be asking yourself ¨Why do I need a blog? ¨ Or What is the benefit of having a blog? ¨
Over the past few years blogs have become a more popular form of marketing and promoting online business. Blogs for businesses and individuals have become an effective way to connect with your customers, reach a larger number of people and to spread the word about your products and/or services with very little cost.
Step 1. Choose Your Blog Topic
This is the first and crucial step in writing a blog. You must decide what you goals are and what you want the purpose of your blog to be in order to decide the topic you will write about. For instance, maybe you want to promote your business and sell your product, or you might want to advertise your expertise in a particular field. Whatever you decide to write about should coincide with your overall goals.
Step 2. Choose A Blogging Platform
Once you have laid out your goals and what you hope to achieve with your topic, you must decide what platform to use for your blog. A ¨platform¨ is a system you can find online that will help you input your content and share it via online networks. A platform makes it easier for those who are not as technically savvy. For instance, WordPress is probably the most used and most popular platform out there. WordPress is also widely considered the easiest to use for beginners as it has a very thorough tutorial for each section of the platform as well as a user friendly interface and lastly there is a very large support network who are just one click away to help you whenever you feel lost!
Step 3. Create Your Blog Design
Once you have your goals, your topic and your platform, it is important to design your blog with the aesthetics you think will appeal to your target audience and that is also pleasing to your individual taste. Again, WordPress provides many free design options called ¨themes¨. These are pre-designed options that allow you to pick a design you like best and then input your information into the format that has been laid out for you. There are also options that you can pay for, which we recommend for a business, where you can completely customize how your design looks and functions.
Additionally, it is also important o come up with a name for your blog. Your name will be your first attraction to your audience. It should be interesting, but also have some relevance to your audience. Your name should represent, in some way, what you are trying to say to your readers. It is in your best interest to create a blog name and then purchase your domain name or your web address as well as a hosting provider that connects your blog to the Internet. Your domain name is your brand and you must make sure before you select one that it is available by searching online and also that it does not exist on any other platforms or social media. Your brand should be consistent and applicable to your product or service. For instance, your brand name might simply be your name JohnDoe.com. However, we think that it is better to get creative. WordPress provides both of these options all in one, but you need to pay for the web address that is customized to you. However, there are a ton of different hosting companies out there!
Step. 4 Start Blogging!
Now you are ready to start writing your blog. This is usually the final and hardest step! It is beneficial to help the writing process to create a blog schedule. This will help you organize your days and times to write your posts and then provide your readers with an indication of when they can expect your posts. It is important to try out various schedules to find what works best for you and to also analyze when your readers are most active. Additionally, there are various tools such as Feedly, Buffer and even Pinterest to help you search for great content which will in turn help make your posts effective, reach a greater audience and also make a lasting impact!
When it comes to blogging there is always something new to learn. We would suggest following the tutorials provided by your blogging platform of choice and connecting with other bloggers in order to see their schedules, writing styles and additional topics! Keep abreast of your industry trends in order to find interesting and relevant content to write about that will directly relate to your target audience.