L’Oréal announced on its Spanish website last week that MIUC´s students Amanda Petré, Chiara Lageveen, and Sofia Martín are among the national finalists in the Brandstorm 2018 for their pitch “senses.” The three participated in this innovative L’Oréal contest – a competition like no other, which last year saw over 25,000 students take up the challenge to make change happen.
The topic of this year´s case was “The Hair Salon of the Future”. The students chose the theme of the senses and named their project “senses of nature”.
The next step on this exciting adventure will be to participate in the National Finals in Madrid on the 19th of April, where the 10 best pitches will be presented by the teams. The national jury will then select one winning team, who will be invited to the World Finals in Paris.
All of MIUC is keeping their fingers crossed and wishing our three contestants the best of luck.