Neuromarketing, the power of emotions conference by MIUC’s CMO at USC

Neuromarketing, the power of emotions conference by MIUC's CMO at USC
MIUC´S Chief Marketing Officer Ignacio Veiga Sánchez spoke at a conference organized by the Faculty of Business Administration and Management at USC University in Lugo, Spain, in which he discussed the power of emotions for capturing clients’ attention.
Passionate about the online world, he knows the value of communication, and proactively puts to use the skills he has honed over the length of his career to ensure his messages grab our attention.

Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli.

Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it…

Marketing analysts will use neuromarketing to better measure a consumer’s preference, as the verbal response given to the question “Do you like this product?” may not always be the true answer. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain’s response.

Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

Neuromarketing, the power of emotions conference by MIUC's CMO at USC by Nacho Veiga

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